China's sports industry is like a basketball, leather is very good, but there is not enough gas, the low level of take ground can bounce. Li Ning said: "Although Nike did in the world, but we do not need to develop according to its mode." Recently, after Nike in the domestic launch of 100 yuan, 400 yuan of low-cost marketing strategies frustrated died down; Adidas Beijing, Shanghai and other cities to launch street basketball; Li Ning, the company claims, the French gymnastics team as the first foreign sports teams, historic clothing to wear Li Ning China went to the Olympics, all the competition in China's sporting goods market pushed unprecedented climax stage. Sporting goods industry knows that the success of any sports promotion has three impassable indicators: spokesperson, price, features segmentation. Image Endorsement: Nike, Adidas mature, month on fashion, "Li Ning", the central level media research company in Beijing, Shanghai and Guangzhou to do about sports brand market research, surveys allow consumers to Nike and Adidas humane Comparison of the results in the eyes of consumers Adidas is a mature man's image, and the image of Nike is a young athlete, in adolescents market share ??????? to be more. The report shows that the vast majority of consumers believe the brand Li Ning Li Ning also the spokesperson. From several brand image promotion to compare, Nike more emphasis athlete, he adopted a strategy to promote the image pyramid. Spire from top athletes to the national team, then NBA league provincial team until the package to the general yo cheap foamposites uth basketball activities, to include the four elements of the hierarchy of the entire sporting goods market constitution. The number of top athletes is least, but has a strong radiation. Nike's brand image promotion in China is undoubtedly very successful, from shooting many Chinese basketball fans, dunk and even chewing gum demeanor both Jordan and Nike basketball market advocate general goes. Li Ning is quite influential international athlete image. So his high awareness, brand value considerably, so that makes it a good start. On the other hand, a single from the Li Ning brand literally, it is easy to make people think of gymnastics, you will think it is gymnastics supplies professional brand. This is Li Ning as their brand ambassador of incompleteness. Therefore, when Li Ning slogan launched many leisure products, proposed that "I exercise I exist," Qu Ying hired in 1999 as its spokesperson, trying to put it pulled away from the Li Ning brand personal image. From marketing and brand long-term survival, this is undoubtedly a wise move. Li Ning brand promotion strategy is "grass-roots program," which is, and Nike, Adidas "pyramid promotion strategy," the fundamental difference that the first root deeply rooted to the consumer ranks, absorb nutrients, and through their own efforts to enable consumers to scale expand, so that they have gained more room for development. With Michael Jordan retired, Nike's expansion stagnated. But in recent years, Adidas began to adjust strategies. It replaced the three trefoil symbol bars, even more stylish. In addition, cheap jordans for sale mens adidas branding mistakes to make up for the year, enabled the Lakers' Kobe Bryant? Bryant consumer groups competing for teenagers, these strategies so that its sales were picking up. Compared with Nike, Adidas, which has a successful experience of international brands, Li Ning brand also is in the "my daughter grow into the early" stage. As can be seen, Li Ning brand spokesperson promotion is more vague, weak affinity public, unlike Nike, Adidas put its brand image gestures and details of life, family members as a means of plump their idol affinity. Stir through the media repeatedly, this is a common problem of domestic brand spokesperson. Different temporarily complementary marketing positioning in the domestic market from the first half of the situation, Li Ning brand accounts for about 50 percent of the sporting goods market share, accounting for about 30 percent of Nike, Adidas, accounting for about 10%, the other a twenty domestic foreign brands accounted for about 10% of the contract. According to several domestic and international major sporting goods sales agents told reporters that last year, Nike's sales in China to about 300 million yuan, Adidas has billions of dollars, while Li Ning has reached 700 million yuan. Adidas marketing department, said Gu Yin, 1999 Adidas income in China is no longer a loss, reach fair preservation. However, according to Jiangsu and several provincial sporting goods sales agent computing, Nike and Adidas now because of the huge promotion and other costs, and may also belong to a loss of market foreshadowing stage. Retro jordans for sale Nike and Adidas in the world have some different marketing strategies, such as in China, Nike launched the "I have a dream" campaign, Adidas has also cities nationwide million people held for street basketball and performances, to encourage young people more involved in sports activities, through sports activities closer to his dream of a star. This activity is a certain Chinese characteristics, and encourage Chinese youth more involved in, which is not used in many foreign countries. Li Ning also recently launched its own Olympic spokesperson - Chinese gymnastics team main players Li Xiaopeng, and Olympic star card launched in marketing activities, fully integrate their product discounts. Li Ning and Nike target consumers still have a certain distinction, Nike more pursuit of sports, some sports category, sports items appear, but Li Ning is more casual, in a public, in a sports and leisure image appears, not specifically for a particular sport does not coincide, so their market positioning, target consumer groups to compete in the present situation is not strong, there are complementary. But considering the strategic future battle is inevitable, a market leader will be only one. Reached the Chinese market this month, American basketball sports brand Converse and Nike, Adidas different strategy, it has chosen domestic fashion spokesperson - Xu Jinglei, Alec. It is policy in many ways exactly the same down with Li Ning, Li Ning brand is expected to be the most direct competitor. Specialization, localization will be the key to the current competition from cheap jordans online the market point of view, early in 1999, Nike launched 100 yuan to 400 yuan low-priced sports clothing and shoes of various marketing strategies, it has died down. Nike did not expect this move to expand the target consumer group not only failed, but also the risk of losing the original high-level consumer groups, many vendors and fierce market feedback shows that Chinese people wear Nike is the pursuit of high-priced fashion, high to low price, Chinese consumers will think is their own brand of denial that failed marketing strategy. Analysis of international brands in the domestic market promotion frustrated phenomenon, Nike Chinese company had sports marketing director Xia Song believes that another reason is not able to meet domestic consumer spending and consumption habits. For example, many people in the dance aerobics Gymnastics does not wear clothing. In comparison, the current phase Li Ning price is more suitable for Chinese consumers spending power. Li Ning is currently the most expensive shoes, but also more than 300 yuan, but the future is concerned, with the improvement of the sporting goods market matures and consumer spending power, the technological content of products, even though Li Ning sponsored product quality to achieve the French gymnastics team, which product price upside is limited, and Nike, Adidas is almost the same price competition, the market can accept, is still unknown, the product yield margin increased space will be suppressed. When extremely delicate Chinese market, according to Wang Bao Qiang Chinese Football Industry D evelopment Corporation, Ford Marketing Manager motion analysis, international brands to enter China is not the 1980s because of its functional subdivision, professional and win the consumers, people like them, but the blind pursuit of these brands, at that time a considerable number of domestic consumers only willing to wear only on special public. With the improvement of living standards of the time, the movement has become part of their life, consumers will begin to consider whether these international brands for their own movement and consumption levels, then rational choice. It is in a less mature market environment, Li Ning product positioning in the "sports fashion", in line with this stage of people's understanding of the sport. Li Ning brand products on the basis of the public based on the development of various sports specialty product development model is correct, but its function is to promote the segmentation of the market is not enough, as the fierce competition in the market, Li Ning Company's ability to grasp the market the process of subdivision, the availability of more specialized follow international product and market positioning of follow-up, is the final and Nike, Adidas and other international brands, the key to the outcome of the competition. Not difficult to see, the French national gymnastics team at the same time, Li Ning and Adidas competition, the final choice, "Li Ning" for their Olympic sports sponsor, Li Ning is an important opportunity to the international development of the company. Li Ning Company internationalization p Cheap air jordan 12 ovo rocess very challenging. Chen Yihong Li Ning, general manager of the company that the "internationalization" is a hard standard, not export some goods to open several stores in foreign countries so simple, but requires enterprises to reserve from an international team of other aspects. According to some domestic sales agents reflected in the Chinese market, Nike, Adidas, and some international brands of production and marketing is basically copying the mode of operation of the European market and can not add a single, reduced orders, withdrawals, not very strong for strength Domestic sales agents, the risk is too difficult to bear, which undoubtedly hampered the development of international brands in the country. International brands in the domestic research, production, marketing personnel localization is the key to their future victory. Sporting goods market for consumer feedback style until his company designed to market adjustment process is too slow, but also obvious drawback of these international brands. Future competition arduous Zhang Li Ning Company, said: "We want to wait until the Chinese market matures, we can mature and we clearly know compared to Nike and Adidas, the international top brands have a huge gap, however, and back to back, love.???? other international second-tier brands or favorably compared to poor backward in the international brand image is not enough. "Li Ning, the company would like to make international brands, its success in the country is only just beginning, and its 700 million yuan in 1999 global income sales and Nik cheap jordan shoes for men e difference of about $ 8.995 billion over the same period by 100 times. From Nike and Adidas can better fathom the global market strategy two international giants of Wall Street and the analysis in the annual report of the German stock market. Nike in 1998 before the global sales revenue growth of about $ 400 million, until the Asian market to grow to $ 1.253 billion in 1998, but with Michael Jordan retired in 1999 and intense competition, Nike global revenue fell compared with last year nearly $ 800 million. In the United States fell to $ 5.5 billion from about $ 5 billion. It fell to $ 1.2 billion from $ 890 million in Asia. Wall Street stock market performance year after year decline from 1999, the lowest closing price in 1997 was only half of the $ 48, has shrunk by 50%. Adidas in 1999, after adjusting market strategy, a substantial increase in global income, an increase of nearly 500 million marks more than 9.91 billion marks in 1998, even more amazing is that it achieved in the Asian region year 1999 sales revenue 12. 800 million marks, compared with 1997 increased by nearly 80%. This success before its 1997 merger of several of the world's top Europe Salomon sporting goods company, as a global giant fight market strategy are inextricably linked. Currently China's sports industry has just started, but the foundation is relatively weak in the sports industry among the various components of the structure is not very reasonable, as well as constraints and management mechanism of some of the old model is not perfect, which makes now can not fully pres cheap jordans for sale s Industrialization way to direct operations. Now the structure of the entire sports system, it was impossible to use sport as a pure industry to operate, including sports products, sports events and other aspects of the matter, and there is a certain distance according to purely commercial operations. China's sports industry is like a basketball, leather is very good, but there is not enough gas, the low level of take ground can bounce. Now we should work together to make the cake bigger, then points, so everyone will eat. Of which there are many government should do.Nike Roshe Run White Label "Brazil" color debut 2014-02-24 21:07:50
Brazil World Cup approaching, Nike has also added a new color for its ultra-popular models Roshe Run, matching it to Brazil for the inspiration to build the kingdom of football. Shoes overall gray structure, combined with yellow-green dotted, lined and laces in blue show. In addition, the tongue is also loaded with a Brazilian flag armband, in order to highlight the theme. No currently available information which color of.
Nike Kobe 8 "Christmas" Game Day Pack limited edition enjoy 2013-12-08 22:51:09 I believe we two days before Christmas wars still fresh, not only sparks showdown on the court, players at the foot of the shoes it is wonderful again and again. As one of Nike's flagship shoe, Nike Kobe 8 naturally caused a lot of people's attention. This time also for this pair of Nike Kobe 8 Christmas do not note introduced a Kobe 8 "Christmas" Game Day Pack limited edition, shoe size is the same with Kobe Retro jordans for sale Bryant himself 14 yards, in addition to heel also adds Bryant autographed, and with a special red shoebox. There is no commercial messages that suit, it is learned that great sense of limited edition will not be publicly sold.
Nike Zoom Revis new color tushang 2013-12-08 22:50:07
designer Ken Link's new masterpiece Nike Zoom Revis has another new color version of the exposure, black and red colors with a very attractive, the new Nike Zoom Revis worth my friends have, now it has been exposed commercial information, like friends can look at. Nike Zoom Revis Num: 555776-006 expected release date: 12/21/12
reconstruction legend! Nike AIR FORCE 1 HIGH NAI KE 2015-01-06 16:40:25
Although Nike has released countless sports shoes, almost every week there are new shoes come around, but there is a shoe, after the flow of time but still classic and continuous innovation, it is the Nike Air Force. Air Force (now known as Air Force 1) by the blues? Kilgore (Bruce Kilgore) design, since 1982 listed on engraved in people's minds, whether it is not very fond of sports shoes, and both its impression profound. As the first basketball shoe Nike Air technology, its appearance is after shoes in both sports performance and pave the way for cultural charm.
Getting to the root
In the early hip-hop rap culture has not fully flourished, and not yet fully interact with the stadium and street basketball in the 1980s, Air Force 1 promotes the blend of two cultures. It is not only rooted in the United States, but also throughout the wider region farther countries, m Cheap air jordans for sale aking it resonate. Air Force after a quickly spread to China and other countries in the minds of consumers occupy an important position. Even very far away from the United States, the emerging hip-hop culture and basketball are also Chinese roots as a cultural trend.
into the Chinese culture
Nike entered the Chinese market in 1980. In the culture developed rapidly in the 1980s, Nike appeared to let people shines, everyone was totally attracted by the creativity and innovation of Nike shoes, "Nike" the name has gradually become a well known household names. Although today may be only a few people know that the Air Force 1 low-profile double what set off a boom in China's cultural development, but if we can wear Air Force in the 1980s, a shuttle on the streets, like having the "Nike" This fashion and trendy symbol to bring their own kind of status symbol. With the rise of basketball in China, and become one of China's most popular sport, Air Force 1 This pair by a number of famous international basketball players to play wearing basketball shoes became more popular, almost all those who love basketball We have all too eager to have a pair of Air Force 1.
When Nike launched the Chinese New Year Lunar New Year series, they did not forget the Air Force 1 shoes put some of this year were (including the 2002 "Year of the Horse," 2003 "Year of the Goat," 2006 "Year of the Dog," the Air Force 1 and the 2014 "Year of the Horse," the Lunar Force 1, etc.) and "Shen" Lunar Force 1 series, these classic shoes now can make people bear in mind, also shows that the Air Force 1 is a really creative to draw attention to cultural concerns sneakers Footwear originator. These endless supply of ideas for Nike not only famous but also Nike to become one of the most popular footwear brand. Today, 30 years later, it is classic reengineering legendary good time.
in China continue to promote
Air Force 1 shoes has become a lot of people this global shoe in the essential thing. Apart from the design point of view look outside, we have bent over backwards to understand its impact on development of the industry since then the evolution of sports shoes. One way is to continue to push forward from the past to find the future. Many people from the Air Force 1 secondary school complex and Nike sneakers forged a bond. Stadium, streets, schools, everywhere figure wearing Nike Air Force 1. Dressed in white and looks stylish and elegant, but once the stain will be "eclipsed." The term "white" then swept, "How can we make white Air Force 1 shoe kept clean" become Chinese youth culture in general topics.
XH55 main reason people Kuo Cheng recalled from Guangzhou white Air Force 1, "315122-111, I remember this number, so many years are like this. Classic is classic, with what clothes are beautiful. Every influx of people should have a pair of white Air Force 1. "" white Air Force 1 sneakers are king. It appears have a special meaning across time, it is the perfect combination of fashion and sport, led the sneakers and cultural development. " Tianjin COLOUR manager Yechun said. Liu Xiao was female stylist provides recommendations outfit, she said, "I think the white Air Force 1 very good match. In the Air Force 1 High help can choose to wear a skirt stockings, wearing low to help the Air Force 1, I will reveal the ankle, so that the feet look slender. "
2015, Nike Air Force 1 again through improved design market, this iconic shoe to the classic look of the 1980s appeared in front of Chinese consumers. Uppers made of high quality white cow leather, leather to create the effect of 80 years of Nike shoes. While narrow last and low ridges shoe-shaped, with red suede Swoosh logo, classic white sole and heel embroidered red Nike Chinese name "Nike." Including traditional ankle strap and laces, including the fine details, with a built-in cushion unit with classic soles, so the wearer can remain comfortable throughout the day.
"The first feeling was Old School, it looks like my heart Air Force 1, color and 'Nike' word is also classic retro enough." Shanghai DOE Himm main reason people have described the feeling of seeing these shoes . Beijing Asia Yu Guo gloved new primary reason people looked at the shoes, said, "This is what I want shoes, very close to the original appearance with years of upper leather is very good, a kind of sense of history, very beautiful. At least ten years have not seen such a product in the market. " Nike Air Force 1 High Nai Ke mid-January 2015. China designated for sale in retail stores and Nike.com. In addition to footwear, as well as Nike vest, T-shirt, round neck sweaters and hats will be available simultaneously. Starting Store Information: DOE Shanghai Tongren Road 88 L105 Beijing New Asia 499 East Fourth North Street, No. 106, Tianjin COLOUR Chifeng Road Guangzhou Tianhe Zhijie XH55 No. 160, Tianhe District Department of movement south 01A No.0.jpg (103.51 KB, download number: 0)
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is a classic color Air Presto regression. Black shoes with blue and grey details, but also not eye-catching style were overwhelmed. This section is now on sale at 789870-005.
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2015-10-5 09:58 uploadItem: Nike Dunk Low Pro SB sports shoes Level: first layer of skin with a genuine 1: 1 top workmanship Accessories: shoe, laces, logo other packaging complete, original air, original shoebox and the original number! first layer of a more than a top-level work! can be comparable and authentic! Size: 41--46 code US code: 8-12 yard Price Description: patterns: at least two pairs scattered mixed batch : At least five pairs (a style) mix the entire batch: at least 12 pairs (multiple styles) delivery must follow this requirement, the other models in addition consulting, welcome to inquire, thank you! Address: Yuexiu Guangzhou Dongpu Office Office Office Office of Yangjiang, Shaoguan, Heyuan office Tel: 86 020 83184127 Contact Person: Mr. Ye Shili
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